American Girl to open experiential retail store in Franklin, TN

—CoolSprings Galleria to Become Home of Popular American Girl Store—

Middleton, WI (February 5, 2014) – American Girl®, a division of Mattel, Inc. (NASDAQ:MAT), today announced plans to open its newest experiential retail store at CoolSprings Galleria, the premier shopping center owned by CBL & Associates Properties, Inc. (NYSE: CBL), located outside of Nashville in Franklin, Tennessee. The 9,000-square-foot American Girl store is slated to open in spring 2015 and will be part of the redevelopment at the south end of the center.

“For 16 years, American Girl retail stores have created unforgettable memories for millions of girls and their families, and we’re thrilled to now bring the American Girl experience to even more fans in the Nashville area,” said Wade Opland, American Girl’s vice president of retail. “As a leader in experiential retail, American Girl has found a great partner in CoolSprings Galleria, a well-established premium shopping center with an upscale mix of stores and restaurants. It’s an ideal location to introduce American Girl to the area and we look forward to opening our doors in spring 2015.”

“Having American Girl come to CoolSprings Galleria is a perfect fit,” said Stephen Lebovitz, president and chief executive officer, CBL & Associates Properties, Inc. “American Girl is selective when choosing retail locations so we are pleased with their decision to open their third store in the CBL mall portfolio and look forward to another successful addition to CoolSprings Galleria.”

Visitors to CoolSprings Galleria’s new American Girl store will find all of the company’s popular historical and contemporary dolls, along with a large assortment of doll outfits, accessories, girl-sized clothing, and a variety of best-selling American Girl books. In addition, American Girl fans will be able to enjoy a meal and a delicious dessert or celebrate a birthday in the store’s fun and casual 25-seat Bistro, treat their dolls to a new hairdo in the Doll Hair Salon, or design a cute doll-sized T-shirt in the “Creativi-Tees” boutique. A variety of girl-and-mom-friendly events and programs will also be offered throughout the year.

American Girl has been recognized as an industry leader in experiential retail since opening its first flagship store, American Girl Place®, in Chicago in 1998. Today, American Girl’s sixteen proprietary retail and entertainment sites, located at premier shopping destinations nationwide, have welcomed more than 63 million visitors to date. To learn more about the different experiences available at each American Girl store, please call 877-247-5223 or visitamericangirl.com.

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